How to Land Your First TEDx Talk: A Step-by-Step Guide

If you’ve ever dreamed of stepping onto the iconic red dot and delivering a message that moves the world, you’re not alone. TEDx is a global platform that has launched careers, shifted movements, and solidified reputations. But how do you go from “someday” to “it’s happening”? This step-by-step guide breaks it down for you.

Whether you're a coach, consultant, changemaker, or thought leader, this is your roadmap to the TEDx stage.

What TEDx Organizers Are REALLY Looking For

Let’s clear something up: TEDx is not a speaker gig—it’s an idea gig. Organizers aren’t looking for polished keynote speakers or business pitches. They’re hunting for something far more magnetic: a clear, fresh, actionable idea worth spreading.

Here’s what tops their wishlist:

• Originality: Your idea should be fresh, even if the topic isn’t. What’s your unique lens?

• Clarity: If your idea can’t be summarized in one sentence, it’s not ready yet.

• Relevance: Does your idea touch on timely issues, challenge assumptions, or ignite curiosity?

• Diversity: TEDx values diverse perspectives—culturally, intellectually, and experientially.

• Non-commercial: No selling from the stage. If your idea serves your business indirectly, fine. But if it sounds like a product pitch? Pass.

Pro tip: Organizers love when you tie your idea to the theme of the event. Always research the theme and connect the dots.

Crafting a Compelling “Idea Worth Spreading”

This is where most hopeful speakers trip up. TEDx is not about your story—it’s about your idea backed by your story.

Ask yourself:

• What insight do I have that could change how people think, act, or see the world?

• Can I challenge a status quo belief or reveal a new possibility?

• What’s the one sentence takeaway people will remember?

Here’s a quick formula to shape your idea:

“What if [counterintuitive belief]? Because [personal experience or discovery], I realized [universal truth or call to action].”

Examples:

• “What if burnout isn't a productivity issue—but a disconnection from purpose?”

• “What if conflict in relationships is a sign of growth, not failure?”

Build a Speaking Reel (Even If You’ve Never Done TEDx Before)

Your application will often require a video submission. This doesn’t need to be fancy—but it must showcase your presence, clarity, and command of your idea.

Here’s what to include:

• A 3–5 minute video sharing a mini-version of your TEDx talk

• Speak directly to the camera—authentic, passionate, succinct

• Bonus: record it in a setting with good lighting and clear sound

No TEDx stage? No problem. Use a virtual talk, a podcast clip, or record yourself in a quiet room with great energy and solid structure. Show them you’re coachable, compelling, and TEDx-ready.

Outreach Email Templates to Apply (Steal These!)

You’ve got your idea, you’ve built your reel. Now it’s time to pitch to TEDx events. Here are two outreach templates you can tailor.

Cold Outreach to a TEDx Organizer

Subject: TEDx [Event Name] Speaker Submission – “Title of Your Idea”

Hi [Organizer’s Name],

I’m reaching out to express my deep interest in applying to speak at TEDx[Event Name]. I’ve crafted a talk titled “[Title],” exploring [one-line summary of your idea worth spreading].

This idea was born from [brief personal hook] and challenges [a common assumption]. It directly connects to your event theme, “[Theme],” by [how it fits].

Here’s a 3-minute video preview of my talk: [link]

Would love the chance to contribute to your powerful lineup.

Warm regards,
[Your Full Name]
[Website or LinkedIn]
[Phone, optional]

Follow-Up Email (1–2 weeks later)

Subject: Following up on TEDx[Event Name] Speaker Application

Hi [Organizer’s Name],

Just checking in to see if you had a chance to review my talk proposal, “Title of Your Idea,” for TEDx[Event Name]. I’m very excited about the potential to align my message with your event’s theme and impact.

Happy to provide more info or hop on a quick call.

Thanks again for the opportunity,
[Your Name]

Final Thoughts: TEDx Is a Movement, Not a Milestone

Remember, getting on a TEDx stage isn’t just about prestige—it’s about purpose. TEDx organizers are curators of big ideas that deserve a spotlight. Your job? Show them yours belongs there.

Let your passion lead, let your idea shine, and show them you’re ready—not because you want the stage, but because your idea has earned it.

💡 Want help crafting your TEDx talk, idea, or reel?

Working with a TEDx speaking coach can help you find the nuance, unlock your idea, and refine it until it’s undeniable. If you’re serious about getting on the TEDx stage, don’t go it alone.

Book time with me for expert guidance—from pitch to standing ovation. https://calendly.com/erinlomanjeck/speaking-coaching-erin-loman-jeck